Namrata Sharma

My Contributions

As part of the RBC GAM Global Website revamp, I was responsible in bringing 6 different existing websites together into one unified global asset management site. The goal was to streamline the information from 6 different regions (Canada, US, UK, AsiaPac, Middle East and Latin America) that involved working closely with the Product Owner, Marketing Team, Content Team and the Design Team.

• Lead end to end UX and design activities

• Conducted UX workshops for global teams using techniques like card sorting and stake holder interviews

• Gathered information and organized it in the form of sitemaps and design roadmaps to run through the design managers and PO’s

• Researched the competitors and best practices to come up with the ideas

• Created design templates (lo fidelity) for each region and high level product categories to get iterative feedback from stakeholders and marketing teams

• Created wireframes, prototypes using the existing design templates and design components from design library, created user flows and design presentations

• Created the Usability Testing plan and worked with the PO and BA’s to come up with the KPI’s to test the designs

• Conducted usability testing and ran heuristic sessions with designers

• Presented the feedback from the usability testing to the PO’s and design management team

• Worked with the development team and QA’s to make sure the designs are implemented accurately