Product context: RBC Global Asset Management (GAM) was looking to develop a new GAM Institutional global public website to support the RBC GAM Institutional business. A content management system that allowed regional businesses to meet unique marketing goals while sharing global elements including content, design (branding/look & feel), function, navigation and tools.

Role context: RBC design team was engaged to help with research, ux and visual design work. I joined the team as a Senior Consultant in the discovery phase. I worked alongside multiple product owners from 5 different geo locations, development leads, researchers one other UX lead designer to evangelize business with customer goals.

My Contributions: As part of the RBC GAM Global Website revamp, I was responsible in bringing 6 different existing websites together into one unified global asset management site. The goal was to streamline the information from 6 different regions (Canada, US, UK, AsiaPac, Middle East and Latin America) that involved working closely with the Product Owner, Marketing Team, Content Team and the Design Team.

  • Lead end to end UX and design activities - design roadmapping, workshops, brainstorming and research sessions

  • Conducted UX workshops for global teams using techniques like card sorting and stake holder interviews

  • Gathered information and organized it in the form of sitemaps and design roadmaps to run through the design managers and PO’s

  • Researched the competitors and best practices to come up with the ideas

  • Created userflows, wireframes, pixel perfect mock ups and prototypes leveraging the existing design system/library

  • Created the Usability Testing plan and worked with the PO and BA’s to come up with the KPI’s to test the designs

  • Conducted end to end usability testing and ran heuristic sessions with designers

  • Presented the feedback from the usability testing to the PO’s and design management team

  • Worked with the development team and QA’s to make sure the designs are implemented accurately

Wealth Management Public Site Home Page - Lo fi Wireframe

Wealth Management Public Site Home Page - Lo fi Wireframe

Emerging Market Equity - Mid fi Wireframe

Wealth Management Public Site Regional Selection - Userflow

Global Wealth Management Public Site

Lo Fidelity Sitemap

Global Site Map