About

Welcome, thanks for stopping by, My name is Namrata Sharma, I’m a designer from Toronto, Canada area with almost 14 years of hands-on work experience in UX/UI, Visual design, Graphics, rapid prototyping, for rich Internet applications and mobile devices and various other digital products. After dabbling in HTML & CSS, I realized that development was too black and white for me and quickly discovered a passion for design.

My joy for design comes from turning rough, unsolved problems into beautiful and crafted design experiences. I practice user centered design principles basing design decisions on user needs and business goals.

This rough framework outlines my process of developing digital experiences:

1.  RESEARCH and gather the present state
2. STRUCTURE setup and content of the project
3. CONCEPT AND STRATEGY
4. CREATE, evaluate and iterate deliverables like

Personas
Site maps
Use cases and scenarios
User flow
Sketches and Infographics
Wireframes

5. DESIGN, the visuals

6. DEVELOPMENT of site (if needed)